Around the World

Let’s go on a global tour of coffee cultures, exploring the different traditions, rituals, and unique coffee styles. While I strive to paint a broad picture, coffee traditions can vary extensively even within the same country, and it would be impossible to cover all variations.

Dark Roast Coffee in North Carolina


  Known as the birthplace of coffee, Ethiopians have a traditional coffee ceremony that is both a social and spiritual experience. Green coffee beans are washed, roasted over a small fire, ground by hand, and brewed in a jebena, a traditional clay pot. Coffee ceremonies in Ethiopia are not just about the beverage itself but also serve as a social activity. They bring people together, foster conversations, and are seen as a way to build and strengthen community relationships. The coffee ceremony is considered a symbol of hospitality, and guests are typically welcomed with the offer of coffee. The coffee is usually served black in small cups, often with sugar, salt, or butter.


Turkish coffee is a unique method where finely ground coffee is boiled in a pot known as a cezve, usually with sugar, and served where the grounds are allowed to settle. It’s strong, prosperous, and an integral part of Turkish hospitality. Turkish coffee has a unique aspect related to fortune-telling. After drinking the coffee, some people practice “tasseography” or “coffee cup reading.” The leftover coffee grounds in the cup are used to interpret patterns and symbols, believed to reveal glimpses of the drinker’s future.


Espresso is king in Italy. Italian espressos are small, strong shots of coffee often served with a glass of water and can be consumed at a bar or in a café. Italians have specific rules and etiquette surrounding coffee. For instance, it’s common to gulp coffee down while standing at the bar rather than sitting down. Additionally, it’s considered inappropriate to order a cappuccino or any milk-based coffee after a particular hour, as milk is associated with breakfast and is not usually consumed later in the day. Cappuccino is famous but traditionally consumed only in the morning. Italians also enjoy a “caffè correto,” an espresso “corrected” with grappa, brandy, or sambuca.


  Cuban coffee is often considered strong, bold, and flavorful. One of the traditional ways of preparing coffee in Cuba is through a method known as “cafecito” or “cafecito Cubano.” It involves brewing espresso using a stovetop espresso maker called a “Moka pot.” The coffee is then sweetened with sugar during brewing, giving it a distinctively sweet taste. In Cuban culture, coffee is a beverage and a social ritual. It is common for Cubans to gather in cafes, known as “cafeterías,” to enjoy a cup of coffee and engage in lively conversations with friends and neighbors.

These cafeterías serve as social hubs where people can discuss politics and current events or enjoy each other’s company. Another popular way of consuming coffee in Cuba is through “coladas.” Coladas are large pots of Cuban coffee served in small disposable cups. They are meant to be shared among people, often in workplaces or public spaces. People are expected to be lining up to get their tiny cups of strong coffee from a street vendor.


One of the critical aspects of coffee culture in Vietnam is the ubiquitous presence of coffee shops. Whether in big cities like Hanoi, Ho Chi Minh City, or smaller towns, you’ll find countless coffee shops nationwide. These establishments serve as social hubs where people gather to relax, socialize, and conduct business. Vietnamese coffee is different in its preparation and flavor. Traditional Vietnamese coffee is typically made using a small metal drip filter called a “phin.” The phin sits on top of a cup or mug, and ground coffee is added to the filter, followed by hot water. The coffee slowly drips through the filter, producing a rich, solid brew. Condensed milk is often added to the cup before the coffee is poured, creating the famous Vietnamese iced coffee known as “cà phê sữa đá.” This sweet and creamy drink is trendy and enjoyed by locals and tourists alike. In addition to the classic Vietnamese iced coffee, other varieties have emerged. For instance, “cà phê trứng” or egg coffee is a unique specialty where whipped egg yolks and condensed milk are combined with coffee to create a thick and creamy concoction. This style of coffee originated in Hanoi and has gained popularity nationwide.


One of the world’s largest coffee consumers, the Finns enjoy a lightly roasted, almost blonde brew. The coffee break, or “kahvitauko,” is an essential social convention in Finnish culture. Coffee plays a significant role in social gatherings and hospitality. Offering coffee to guests is a common practice in Finnish homes. When visiting someone’s house, it is customary to be served coffee, snacks, or pastries. Finland also hosts various coffee-related events and festivals throughout the year.

For example, the Helsinki Coffee Festival is a popular event where coffee enthusiasts can explore different coffee varieties, attend workshops, and learn about coffee brewing techniques.

Australia/New Zealand

Coffee is Famous for its Flat Whites, a drink with micro-foamed milk over a single or double shot of espresso. The coffee culture here is taken very seriously, with great attention to the quality of the beans and the barista’s skill. Both Australia and New Zealand have their unique coffee terminology. For example, in Australia, you might order a “long black” (double shot of espresso with hot water) or a “piccolo” (a small late), while in New Zealand, you might ask for a “flat white” (espresso with steamed milk) or a “long black” (espresso with hot water). These terms may vary slightly depending on the region or the café you visit.


Known for its high-quality Arabica coffee, Colombia has a simple and traditional coffee culture. The famous “Tinto” is a small cup of black coffee often consumed throughout the day. Coffee tourism has gained popularity in Colombia, attracting visitors who want to learn about the coffee production process and experience the country’s coffee culture firsthand. Many coffee farms offer guided tours, where visitors can witness coffee cultivation, harvesting, processing, and even participate in coffee tasting sessions. The Coffee Park in Quindío is a famous theme park showcasing Colombia’s coffee heritage and different brands. One of the more popular brands is Juan Valdez coffee. Juan Valdez is a fictional character created by the Colombian Coffee Growers Federation (FNC) to represent Colombian coffee worldwide. The character, portrayed by a Colombian coffee farmer, has become an iconic symbol of Colombian coffee and is often associated with high-quality, 100% Colombian coffee.

Saudi Arabia.

Arabic coffee, or “gah,” symbolizes hospitality. It’s made from lightly roasted beans and cardamom and served in small cups alongside dates. Traditionally, the coffee is prepared before guests with a lavish ceremony. Saudi Arabia has a tradition of hosting coffee ceremonies, especially during festive occasions, weddings, or essential gatherings. The host prepares and serves coffee to the guests, and formal rituals and etiquette may be associated with the ceremony. These ceremonies allow people to bond, share stories, and strengthen social connections.


As the largest coffee producer in the world, coffee is an essential part of Brazilian culture. Brazilians enjoy their coffee sweet and often have it throughout the day. It’s usually served in small cups, similar to espresso. Cafézinho, meaning “little coffee” in Portuguese, is a cultural practice of offering small, strong cups of black coffee to guests or visitors. It reflects Brazilian hospitality and is commonly served after meals or during social gatherings. Cafézinho is typically prepared using a cloth filter and served without milk or sugar. Brazil’s coffee-growing regions, such as Minas Gerais, São Paulo, and Espírito Santo, attract coffee enthusiasts and tourists interested in coffee production. Coffee farms offer tours, allowing visitors to witness the entire coffee production process, from cultivation to roasting. These tours provide insights into Brazilian coffee’s history, techniques, and traditions.


Fika, the Swedish coffee break, is a cherished ritual in Sweden. There is more about the socialization than the coffee itself; it usually involves friends gathering to enjoy coffee and pastries. In addition to fika, Swedes often take short coffee breaks during the day. It is common for colleagues to gather for a quick coffee and chat, creating a relaxed and informal work environment. Sweden also hosts various coffee-related events and competitions, including the Swedish Coffee Championships, where baristas showcase their skills in brewing, late art, and

coffee tasting. These events contribute to developing and appreciating coffee culture in the country.


Yemeni coffee is known for its excellent quality and distinct flavor. The country primarily produces two coffee varieties: Yemeni mocha and Yemeni matari. These varieties are named after the regions where they are cultivated. Yemeni mocha is grown in the mountainous areas in the north, while Yemeni matari comes from the western highlands. Coffee plays a significant role in Yemeni society and daily life. It is deeply ingrained in their cultural traditions, hospitality, and social gatherings. The preparation and serving of coffee hold particular importance and are often considered a ritualistic experience. The traditional method of brewing coffee in Yemen is known as the “qishr” or “gahwa” ceremony. The process involves roasting the coffee beans, grinding them into a fine powder, and brewing it in a unique pot called a “dallah.” The coffee is flavored with cardamom, cinnamon, ginger, or cloves, adding a unique taste to the brew. It is then served in tiny handleless cups called “finjan” or “kashta.” The Yemeni coffee culture extends beyond the drink itself. Yemeni coffeehouses, known as “qishr houses” or “majlis,” are traditional meeting places where people gather to enjoy coffee, socialize, and engage in discussions. These coffeehouses serve as important community hubs and are considered spaces for intellectual and cultural exchange. … Each of these coffee cultures brings a unique perspective to coffee and serves as a testament to the versatility of coffee as a beverage. The methods of brewing, serving, and enjoying coffee reflect local customs, ingredients, and attitudes toward leisure and community.

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Rooted in Colombia, Flourished in America: Inspired by our Colombian heritage and rich coffee culture, we established our coffee business with a heartfelt mission. We aim to uplift small-scale Colombian farmers, providing them the support and platform they need to thrive amidst the challenges posed by major coffee corporations. Mastering the art of Roasting Coffee Beans.

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