Martech Interview with Rytis Lauris on Automation

Rytis Lauris, Co-founder & CEO, of Omnisend talks in an Martech Interview on Automation about how businesses can remain competitive, agile, customer-centric, and collaborative in this ever-changing landscape. Automation means you don’t need to find the time to do something, and you haven’t got to manually send messages to each customer at specific points of their journey.

Talking about some specific features, we’re proud of our email builder, powerful segmentation, and great automation capabilities. So it’s really worth using automation for as many marketing tasks as possible because it does the job for you while you or your team focus on other tasks. Most importantly, these are very powerful but easy-to-use tools, so everyone, including marketing beginners, can use them.

So the first tip is to make sure you set up the most essential marketing automation workflows for your store (like Welcome Series, Cart Abandonment, and Order Confirmation). Also, try not to think about automation as only applying to email. SMS and push notifications can also be incorporated into your automation workflows, and it’s also possible to automatically retarget your visitors on other platforms like Facebook.

About Rytis Lauris - Rytis Lauris is the CEO and co-founder of Omnisend. Omnisend is the all-in-one e-commerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers.

About Omnisend - Omnisend is an ecommerce-tailored email & SMS marketing automation platform built to help nimble teams drive more revenue without increasing their workload. One-click ecommerce stack integrations, pre-built workflows and intuitive drag & drop editing make it easy to get up & running without diving into the gritty details, unless you want to.

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