Using the name Peacock as the label for the NBCUniversal streaming service is a nod to the early days of television. As the 1960s began, most TV shows were still broadcast in black and white. However, the NBC TV network was, at the time, owned by the electronics product maker RCA, and it wanted consumers to purchase its new color televisions. Peacocktv.com/tv
To encourage this, Forward.com reports that RCA commissioned a new NBC logo that would play in front of its shows, showing a stylized peacock that showed off all of the primary and secondary colors in its “feathers.” The logo for the new Peacock streaming service still has the same colors featured in the old NBC logo as dots on the right side.