How to Implement the Skyscraper Technique to Improve SEO

Backlinks continue to be one of Google's primary ranking factors, and this is unlikely to change anytime soon. However, it appears that Google has public Twitter discussions with SEOs every other month about tactics deemed unnatural or manipulative. 

Also, it doesn't matter how unique and valuable your content is if you don't promote it. When it comes to promotion, content marketers and bloggers understand that link-building allows them to reach a larger audience.

However, getting links is frequently time-consuming, let alone getting quality links from reputable sites. As a result, SEO and marketing experts have always sought strategies to streamline this process. One of them is the Skyscraper SEO Technique, which we'll go over in this post.


Also, you can check out this technique and join Digital Marketing Institute in Bangalore.


What is the Skyscraper Method?

The Skyscraper Technique is a link-building strategy developed by Backlinko's Brian Dean as a way to create engaging content that will help you earn quality editorial links. This technique is an SEO research and content creation framework that aims to make your website the internet's tallest "skyscraper." Like a skyscraper, you become the center of attention.

The goal of SEO skyscraper construction is to be bigger, better, newer, more interesting, and more relevant than the other websites on your topic.


How to make the Most of Skyscraper Link Building?

You must plan if you want to construct a proper skyscraper. Before you start writing, you should look at other websites' content to see what they're doing. Let's begin.


  • Decide on a Keyword.

Choosing the right keywords for a high search ranking is an art. Your motivation for selecting a specific type of keyword, such as ranking through inbound content, is important. If you're putting together a long-form think piece, you're probably going for rank and branding. Consider which keywords will best represent your brand.


Your Key Phrase should be:

  • Relevant to your company's and your customer's interests.
  • Valuable in terms of traffic. 
  • Applicable to the buyer stage you wish to reach.
  • Something about which you can create engaging content: if it isn't appealing to your target audience, it's probably not worth doing.


  • Examine the Top-ranking Content for the Keyword you've chosen.


After you've decided on a keyword, you should examine the competition. You can do this with a variety of tools, including Ahrefs, SEMrush, AnswerThePublic, and Google itself.

As you can see, selecting keywords for your content necessitates more than just a cursory examination. It entails a competitive spirit, knowledge of your industry, and incorporating enthusiasm and heart into your strategy. You can take help from Digital Marketing Training in Bangalore for Keyword Research.


  • Produce Better Content than the current ranking results.

While Google has its algorithm, users ultimately decide which website is best for their needs. You must write for the user, which Google prefers anyway. 


  • Examine Your Backlinks and Conduct Outreach

After your content has been live for a few weeks, enter it into Ahrefs or SEMrush. Using these tools, examine the other sites that are linking to yours and identify new opportunities for backlinking.



The Skyscraper Technique is a great way to earn quality links by following a proven process, and it is a tactic that can be scaled up to drive success. Combining great content with great links is still a recipe for success, and it is a tactic that, when done correctly, is a force to be reckoned with.

Want to learn more about this updated technique, enroll in Digital Marketing Institute in Bangalore.

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