The global Augmented Reality (AR) market size is expected to reach USD 332.60 Billion in 2028 and register a steady revenue CAGR of 46.4% over the forecast period, according to latest analysis by Emergen Research.

Rising demand for Augmented Reality (AR) technology to train, maintain, and assist across various industries such as healthcare, logistics, and manufacturing, are among some of the major factors driving revenue growth of the market. Augmented reality increases the understanding of certain features of the physical world, and derives smart and accessible insights that can be applied to real-world applications.

Technological advancements in AR is also driving revenue growth of the market. Increasing penetration of smartphones and mobile gaming trend, and adoption of this technology in the education sector are factors supporting growth of the market. Various industries are unveiling new generation of AR solutions and applications as devices are becoming increasingly advanced and powerful, and networks are continuing to expand in terms of capacity. 5G connectivity and edge computing have made the technology more feasible, and opened up access to a number of new potential users.

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The report is a comprehensive research study of the global Augmented Reality market inclusive of the latest trends, growth factors, developments, opportunities, and competitive landscape. The research study includes an in-depth analysis of the market using advanced research methodologies such as SWOT analysis and Porter’s Five Forces analysis. The report is formulated with data gathered from primary and secondary research examined and validated by industry experts. The report provides an overview of the market leaders, segmentation by type, application, and region, and technological advancements.

The report further explores the key business players along with their in-depth profiling, product catalog, and strategic business decisions. The key players studied in the report are Quest Diagnostics, Microsoft Corporation, Google Inc., Apple Inc., Zappar Ltd., Sony Corporation, Infinity Augmented Reality Ltd., Wikitude GmbH, Magic Leap, Inc., Seiko Epson, and Samsung Electronics Co. Ltd

Market Overview:

The report bifurcates the Augmented Reality market on the basis of different product types, applications, end-user industries, and key regions of the world where the market has already established its presence. The report accurately offers insights into the supply-demand ratio and production and consumption volume of each segment.

Segments Covered in this report are:

• Offering Outlook (Revenue, USD Billion; 2018–2028)

  • Hardware
    1. Sensors
    2. Cameras
    3. Display & Projectors
    4. Semiconductor Component
    5. Position/Room Tracker
    6. Others
  • Software

• Device Type Outlook (Revenue, USD Billion; 2018–2028)

  • Head-mounted Displays
  • Head-up Displays

• Application Outlook (Revenue, USD Billion; 2018–2028)

  • Healthcare
  • Automotive
  • Consumer
  • Enterprise
  • Aerospace & Defense
  • Energy
  • Commercial
  • Others

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Regional Bifurcation of the Augmented Reality Market Includes:

• North America (U.S., Canada)
• Europe (U.K., Italy, Germany, France, Rest of EU)
• Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
• Latin America (Chile, Brazil, Argentina, Rest of Latin America)
• Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

The report aims to provide a complete analysis of the global Augmented Reality market with important details about the key market players from insightful primary and secondary research data. The report also aims to benefit the user by providing constructive data to gain insight into market growth, size, and investment approaches. Additionally, the report provides an extensive analysis of the Augmented Reality market, including key data, such as factors influencing the growth of the market, buyers and vendors, production and consumption, and revenue.

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Highlights of Table of Contents (TOC):

• In February 2021, Nreal launched its augmented reality smart glasses in Europe and the U.S. The company first launched its product in Korea, where customers could purchase them bundled with LG Velvet and the Galaxy Note 20.
• Augmented Reality technology enriches the real world with digital information and media, such as videos and 3D models, overlaying the camera view of user’s tablet, smartphones, PCs, or connected glasses in real-time. Augmented reality browsers also enrich camera display with contextual information. For example, users can point their smartphone at a building to display its estimated value or history.
• Head-up display are installed in dashboard of the vehicles to display important information and data without diverting driver from their view position. The head-up display was initially designed to be used in military aviation but has shifted to personal cars and other automotive. It eliminates the user’s need to take their eyes off the road.
• Augmented reality is redefining the gaming industry. It creates immersive experiences which allow users to feel that they are interacting personally with their digital environment. Augmented reality games can be played on tablets, smartphones, and portable gaming systems. In February 2020, Red Bull launched a series of AR games, ‘Discover Your Wiiings,’ featuring five Red Bull athletes. It provides gamers the opportunity to engage with custom augmented reality games for a chance to win prizes, including a skateboard, custom activation surfboard, Scott helmet, custom computer case, and remote-controlled race car.
• Asia Pacific market revenue is expected to register a rapid growth rate during the forecast period due to availability of high-speed 5G network. Increasing demand for AR technology from China, Japan, and India is expected to propel growth of the market in the region.

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