The Need for Adaptability Drives LED Video Wall Installs

Not long ago, massive video walls were mostly found on the Strip in Las Vegas, Times Square, stadiums, and control rooms. Advances in technology and a lower cost of entry have dramatically changed the visual landscape, inside and out.To get more news about LED SCREEN RENTAL&STAGING, you can visit official website.

While many live events and in-person gatherings have been sidelined due to the pandemic, companies and organizations turn to technology integration and distribution firms such as Synnex Corp. and VWMason Technology Consultants to create digital canvases to engage with audiences—spurring some new trends in video wall usage.
Video walls that were used for promotion pre-pandemic are being repurposed to attract and engage with audiences in a different way. "Buildings and places that we wouldn't think of as having signage are now being used for art," said Marielle Crisanti, business development manager and associate consultant at VWMason. Grants are being applied to develop creative applications within the digital medium.

Especially today, end users are working to deliver next-level experiences for their customers, and LED offers the flexibility to make that happen. Sandi Stambaugh, vice president, product management at Synnex added, "Architectural digital communications and signage provide the ability to create and deliver truly immersive experiences." With advancements in LED technologies, video walls can curve, wrap corners, cover columns, take the shape of cubes and spheres, and cross the ceiling. "There truly are few limitations," Stambaugh said. "Gone are the days of only 'boxed-in' video walls."
Whether an art installation, messaging that winds throughout a lobby, or creating the illusion of fans sitting in stands, video walls are playing a starring role. When the NBA resumed its 2019-20 season at the "NBA Bubble", a hub based at Walt Disney World's ESPN Wide World of Sports Complex in Orlando, three game courts were outfitted with 17-foot-tall LED screens—wrapping three sides of the arena to display seating populated with more than 300 virtual fans.

In some cases, the video wall is replacing the traditional projector and screen. "We are seeing video walls (both LED and LCD) being used in a variety of new ways—whether for conference room, classrooms, lecture halls, etc.," Stambaugh said. Despite the higher cost, today's installations are more often positioning LED as an optimal choice. "With the advancement in technology, simplification of the installation process, and reduction in price points, more companies can leverage the benefits of direct-view LED technology."

VWMason's Crisanti shared a similar sentiment. "I hear of more video wall deployments versus projectors in boardrooms, as well as in regular meeting spaces and conferencing rooms." Another corporate trend taking hold is "out-of-the-box LED displays that would be equivalent to a 100-inch LCD screen," she said. These easy to set up and sometimes portable, all-in-one units have made inroads over the past year, especially for meeting rooms and classrooms that need to be transformed into ad hoc conferencing and presentation rooms.

Synnex sees continued demand for video walls, but the type of projects and environments have changed due to the pandemic. "We see fewer installations for corporations and live events, and more projects in vertical market applications," Stambaugh said. "Synnex continues to work with our partners on turnkey, affordable solutions for post-pandemic solutions such as temperature monitoring of staff and customers, messaging, distancing guidelines, and more." As hybrid work, collaboration, and education requirements continue beyond the pandemic, "we see a need for solutions that provide experiences as close to real life as possible," Stambaugh said. "Larger displays and video walls will be critical for those applications."

Some companies are capitalizing on buildings sitting idle. "A lot of people are taking advantage of this time and looking at the technology, not only for messaging, but for how they can attract people to the space when they reopen," Crisanti said. The large, flexible LED format is perfectly suited to tie internal and external messaging in different spaces.