Mobile Value-Added Services Market Outlook

Mobile value-added services (MVAS) are the various non-core facilities provided by the telecommunications industry. They include wireless application protocol (WAP), interactive voice and video response (IVVR), short message service (SMS), utility VAS, social networking, unstructured supplementary service data (USSD), infotainment, m-education, etc. MVAS aid in improving the pricing proposition, optimizing the return on investment (ROI) for the operator, and enhancing the overall consumer experience. As a result, these facilities find widespread applications across several sectors, such as BFSI, education, healthcare, media, entertainment, government, IT, retail, etc.

How has the global mobile value-added services (MVAS) market performed so far and how will it perform in the coming years?

The global mobile value-added services market reached a value of US$ 736.7 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 1,745.3 Billion by 2027, exhibiting a CAGR of 15.4% during 2022-2027.

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Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

What are the key driving factors and challenges in the industry?

The rising urbanization levels and the increasing number of smartphone and tablet users across the globe are among the primary factors driving the mobile value-added services (MVAS) market. Besides this, the integration of 3G and 4G networks is propelling the utilization of web-based applications, which is further augmenting the market growth. Moreover, the growing popularity of over-the-top (OTT) media platforms, especially among the Millennial population, to access creative content on the go is also catalyzing the global market.

Apart from this, the development of mobile location-based services (LBS), which are utilized by car rental providers to offer tracking facilities to consumers, and the emerging trend of digitization across various industries are acting as significant growth-inducing factors. Furthermore, the elevating improvements in the telecommunications infrastructures, continuous advancements in the 5G technology, and the introduction of cloud-based VAS systems are expected to bolster the mobile value-added services (MVAS) market in the coming years.

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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviors of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Who are the key players of the global mobile value-added services (MVAS) market ?

The competitive landscape of the industry has also been examined with some of the key players.

  • AT&T
  • Alphabet Inc.
  • com Inc.
  • Apple Inc.
  • Baidu Inc.
  • Comverse Technology Inc.
  • com
  • Gemalto
  • Google LLC
  • InMobi
  • Kongzhong Corp
  • Mahindra Comviva
  • Mobily
  • One97 Communications Ltd.
  • OnMobile
  • Vodafone Group Plc

What is the structure of the global mobile value-added services (MVAS) market ?

The report has categorized the market based on solution, device type, end-user and vertical.

Breakup by Solution:

  • Short Messaging Service (SMS)
  • Multimedia Messaging Service (MMS)
  • Location Based Services
  • Mobile Email & IM
  • Mobile Money
  • Mobile Advertising
  • Mobile Infotainment
  • Others

Breakup by Device Type:

  • Mobile Phone
  • Tablet PC
  • Laptop/Data-Card
  • Others

Breakup by End-User:

  • SMBs
  • Enterprises

Breakup by Vertical:

  • BFSI
  • Media and Entertainment
  • Healthcare
  • Education
  • Retail
  • Government
  • Telecom & IT
  • Others

Breakup by Region:

  • North America (United States, Canada)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, South Africa, Others)

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Key highlights of the report:                                                    

  • Market Performance (2016-2021)
  • Market Outlook (2022-2027)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

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