Brazil Beauty and Personal Care Products Market Outlook

Beauty and personal care products represent the various items that maintain personal hygiene and enhance physical appearance. Commonly used products include color cosmetics, soaps, cleansers, moisturizers, hair dyes, perfumes, lipsticks, toothpaste, etc. Beauty and personal care products offer several benefits, such as nourishing the skin, maintaining body odor, reducing skin acne, enhancing hair growth, etc. In addition, they also aid in stimulating skin metabolism, regulating moisture levels, and protecting the skin from ultraviolet (UV) damage.

The Brazil beauty and personal care products market is expected to exhibit a CAGR of 5.03% during 2022-2027. Looking forward, IMARC Group expects the Brazil beauty and personal care products market to continue its robust growth during the forecast period (2022-2027).

As a result, beauty and personal care products are gaining traction among the masses, as they prevent wrinkles, sagging, dryness, and acne-related problems while binding free radicals to stimulate collagen.

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Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

Brazil Beauty and Personal Care Products Market Trends:

The rising consumer consciousness towards individual hygiene and physical appearance, the inflating income levels, and the increasing working women population are among the primary factors driving the Brazil beauty and personal care products market. Besides this, the escalating demand for cosmetics, including foundation creams, lipsticks, eye makeup, deodorants, etc., and the wide availability of these items in a compact, easy-to-carry, and convenient packaging solutions for on-the-go usage are further augmenting the market growth.

Moreover, the launch of organic, vegan, or naturally sourced beauty and personal care products and the elevating preference for personalized items, especially among the young population, are also catalyzing the market across Brazil. Apart from this, the growing influence of social media trends and various celebrity endorsements promoting the use of cosmetics and unique grooming items are acting as significant growth-inducing factors. Furthermore, the high consumer inclination towards premium product variants, exotic brands, signature collections, etc., is expected to bolster the Brazil beauty and personal care products market in the coming years.    

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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviors of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Competitive Landscape with Key Players:

The competitive landscape of the industry has also been examined with some of the key players.

  • Beiersdorf AG
  • Cargill
  • Coty Inc.
  • Grupo Boticario
  • L’Oréal
  • Natura & Co.
  • Procter & Gamble
  • Surya Brasil
  • Unilever Brazil (Unilever)
  • The Estée Lauder Companies Inc.

Key Market Segmentation:

The report has categorized the market based on product, pricing, ingredient and distribution channel.

Breakup by Product:

  • Skincare
  • Haircare
  • Oral care
  • Makeup & Color Cosmetics
  • Deodorants and Fragrances
  • Others

Breakup by Pricing:

  • Mass
  • Premium

Breakup by Ingredient:

  • Natural
  • Organic
  • Others

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Pharmacies
  • Online
  • Others

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Key highlights of the report:                                                    

  • Market Performance (2016-2021)
  • Market Outlook (2022-2027)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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