The world is changing at an unprecedented pace, and businesses that are unable to keep up are at risk of becoming irrelevant. There needs to be more than the conventional ways of doing business, which may have worked in the past, to ensure long-term success. In today's fast-paced, ever-changing business landscape, embracing innovation and creativity is essential for survival.

 

The book "CONVENTIONAL WAY IS DEAD INNOVATION AND CREATIVITY IS THE WAY TO SURVIVE" by Fatima Bihya tackles this issue head-on. The book is a must-read for CEOs, managers, strategists, senior enterprise architects, or any person involved in shaping the future of their organization. It provides practical insights and actionable advice on adopting innovation and creativity through disruptive technologies and rides the waves of change coming our way.

 

The first question that comes to mind when discussing innovation and creativity in business is, "Why is it necessary?" The answer is simple: innovation and creativity are necessary because they drive growth and progress. Without innovation, businesses become stagnant and eventually wither away. Creativity is essential for problem-solving and developing new ideas that can help businesses stay relevant in the face of competition.

 

Innovation and creativity are not just buzzwords but essential components of any successful business strategy. However, many businesses still rely on conventional business methods and are reluctant to embrace change. This is where the problem lies. The world is changing rapidly, and businesses that fail to keep up are at risk of becoming irrelevant.

 

In the book, Fatima Bihya argues that businesses must embrace innovation and creativity to survive. He provides real-world examples of companies that have successfully embraced innovation and transformed their business models to keep up with the changing times. These companies have embraced new technologies, developing new products and services, and found innovative ways to meet the evolving needs of their customers.

 

Fatima Bihya emphasizes the need for businesses to adopt a culture of innovation and creativity. This means creating an environment that fosters experimentation, encourages risk-taking, and rewards creativity. It also means breaking down silos and promoting collaboration across different departments and functions.

 

One of the main challenges businesses face when embracing innovation and creativity is fear of failure. Many businesses are reluctant to try new things because they fear failure. However, as Fatima Bihya points out in the book, failure is essential to the innovation process. It is through failure that we learn and improve. Businesses must be willing to take risks and embrace failure as a necessary step towards success.

 

Another challenge that businesses face when it comes to innovation and creativity is resistance to change. Many businesses are resistant to change because they fear the unknown. However, as Fatima Bihya argues in the book, change is inevitable. The world is changing rapidly, and businesses must adapt to stay relevant. This means embracing new technologies, developing new products and services, and finding new ways to meet the evolving needs of their customers.

 

Fatima Bihya provides a practical framework for businesses to adopt innovation and creativity. He emphasizes the need for businesses to have a clear vision and mission and a well-defined business model. This includes identifying their target market, developing a unique value proposition, and defining their key performance indicators.

 

Once a business has a clear vision and mission, it must develop an operating model that supports it. This includes defining roles and responsibilities, creating a budget, and identifying the resources needed to execute their strategy.

 

Fatima Bihya also emphasizes the need for businesses to keep up with emerging technologies. Technologies are evolving rapidly, and businesses must keep up to stay relevant. This means investing in research and development, keeping up with industry trends, and building a culture of innovation and creativity.

 

In conclusion, the business world constantly evolves, and staying relevant requires embracing innovation and creativity. Conventional ways of doing things may have worked in the past. However, they need to be more to survive in today's competitive landscape. The book "Conventional Way is Dead: Innovation and Creativity is the Way to Survive" by Fatima Bihya offers practical insights and guidance for CEOs, managers, strategists, senior enterprise architects, and anyone involved in shaping the future of their organization. By adopting a mindset that prioritizes innovation and creativity, businesses can stay ahead of the curve and position themselves for long-term success. It's time to leave conventional ways behind and embrace the future of business.