The flourishing veganism trend in F&B industry has been paving the growth of multiple sectors, one of which includes dairy alternatives. Besides, other popular trends like plant-based, gluten-free, and lactose-free will be majorly responsible for momentous growth of sought-after dairy alternatives such as oat milk. Fairfield Market Research in its latest published report forecasts strong growth prospects of global oat milk market through the end of 2026. At an estimated CAGR of 11.5%, oat milk sales are projected to account for the revenue of over US$2.6 Bn toward 2026 end. The report states that the market will remain upbeat with growing demand seen from both households, and commercial facilities. The rich nutrition profile of oat milk is expected to garner prominence amid rising prevalence of celiac disease, lactose intolerance that push the dairy-free sector ahead.

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Oat Milk Sales Climb up with Growing Acceptance Across QSR Sector

With oat milk gaining stronger ground as a dairy alternative, the transforming restaurant menus, and thriving café culture have been giving a significant boost to the market. Cafés are serving a considerable number of recipes based on dairy alternatives, and restaurants are presenting more inclusive menus toward daily alternatives like oat milk. The report marks recently reported consumer liking for Starbucks’ newly introduced oat milk-based coffee line-ups. Moreover, Cadbury’s Mondelez International’s newly launched oat-based milk chocolate brand HiP (Happiness in Plants) has also been receiving a notable consumer response. Oat milk sales are thus expected to remain afloat over the course of next few years.

Veganism, and Dairy-free Trend Uphold Oat Milk Sales in Developed Western World

While the developed nations across the western regions have been in the bandwagon of adopting oat milk as a popular dairy alternative, a sizeable population of Europeans, as well as Americans register having oat milk involved in their routine diet practices. Europe, the globally leading regional market, is expected to reap the benefit of higher consumer knowledge, and greater awareness regarding lactose intolerance. North America will follow, says the report. It also projects that both the markets will maintain a collective revenue share of more than 65% in global oat milk market through 2026 end. The key factors driving oat milk sales here include the rising boom around dairy-free, and vegan products. Widespread acceptance for packaged F&B products will boost the market growth further. With more brands introducing innovative flavours in oat milk across retail, the market is likely to flourish in Europe, and North America. On the other hand, the swelling trend wave of veganism is expected to shape up oat milk market across Asia Pacific.  

Market Leaders in Global Oat Milk Landscape

Some of the significant players steering the competition landscape of global oat milk market that have been profiled in the report, include Danone SA, Oatly AB, Pureharvest, SunOpta Inc, Califia Farms, LLC, WhiteWave Services, Sanitarium Health & Wellbeing, Inc. (Silk), HP HOOD LLC (Planet Oat), Otis Oat M!lk, and Vitasoy International Holdings Limited.

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