Local SEO is a marketing term used to describe how search engines display results to their users based on the location of the search. It works by optimizing a website to provide the best results to the area in which the business is located. It is a business strategy that helps increase visibility and awareness for a local business. It helps businesses achieve an online presence by connecting with potential customers through local directories and online search results. Clickworthy is a Local SEO Company Toronto that specializes in improving the visibility of local businesses. It has been helping local businesses across Canada improve their online visibility for over five years.