Content Analytics Market Overview:

text analytics market is soaring up to optimum levels, the market value is estimated to reach USD 20.2 Billion by the end of 2030, along with a CAGR of 19.20% between 2020 and 2030.The global content analytics market is garnering significant traction worldwide. The rising demand for content analytics and technology solutions from major industry verticals and e-commerce retailers provides huge impetus to the market growth. The content analytics technology offers more advantages, especially when incorporated with various software(s) such as speech & text detection, web & social media analytics, recognition & detection software, enhancing safety operations & security. 

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Competitive Landscape:

The key market players of the content analytics market are:

• Oracle Corporation (U.S.)
• SAS Institute, INC. (U.S.)
• International Business Machine Corporation (U.S.)
• SAP SE (Germany)
• Adobe Systems, INC. (U.S.)
• Opentext Corporation (Canada)
• Nice Systems LTD. (Israel)
• Clarabridge, INC. (U.S.)
• Verint Systems (U.S.)
• Interactive Intelligence Group, INC. (U.S.)

Resultantly, many enterprises extensively use content analytics solutions to leverage its benefits, such as accessibility and visibility of the amount of content created, to understand the nature of the content, and how it can be utilized to empower the businesses. These factors, as a result, drive the content analytics market share. The market holds the potential to expand phenomenally in the years to come. Growing advancements in digitization and the emergence of cloud technologies boost the content analytics market size.

The immense popularity of various social media platforms, including Facebook, Youtube, Snapchat, LinkedIn, Twitter, and others, pushes market growth. The rising use of these platforms to enhance business marketing campaigns substantiates market growth. 

Enterprises majorly use this platform to enhance their business growth by improving business operations, keeping track of competitors, and understanding customer demand.  Additionally, measuring the effectiveness of this platform for business growth is one of the significant factors driving market growth. On the other hand, the high costs of these systems, privacy issues, and lack of awareness are key factors impeding the growth of the content analytics market. Nevertheless, increasing uptake of the technology would support the market growth throughout the anticipated period.

Content Analytics Market – Segments

The report is segmented into application, deployment, vertical, and regions. The application segment is sub-segmented into speech analytics, text analytics, web analytics, social media analytics, and others. The deployment segment is sub-segmented into cloud and on-premise. 

The vertical segment is sub-segmented into IT & telecommunication, BFSI, retail & consumer goods, healthcare, government, travel & hospitality, media & entertainment, and others. The region segment is sub-segmented into Americas, Europe, Asia Pacific, and the Rest-of-the-World.

Content Analytics Market – Regional Analysis 

North America dominates the global content analytics market. The largest market share attributes to the major content analytics firm present in the region. Besides, the increase in the utilization of content analytics solutions in various industrial verticals, such as retail, BFSI, IT & telecommunication, boosts the market in the region. 

The Asia Pacific region also holds a considerable content analytics market share. Factors such as growing IT infrastructures and high adoption of digitization in major countries fuel the regional market growth. 

Content Analytics Market – Competitive Analysis 

The content analytics market appears highly competitive, with the presence of many prominent companies having an international and regional presence. These companies aggressively target increased participation through partnerships and collaborations in order to expand their operations and offerings to potential clientele.

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Industry/ Innovation/ Related News:

April 13, 2021 --- Veritone, INC. (the US), the creator of the world’s first operating system for artificial intelligence, aiWARE™, announced extending its agreement with Audacy (the US), a scaled, multi-platform audio content and entertainment company to bring in-depth, AI-powered analytics to dynamic audio content.

Audacy is the country’s best radio broadcasting group, a leader in multiple audio segments, and number one creator of original, premium audio. The agreement equips Audacy’s 235+ stations nationwide with the ability to ingest seamlessly, index, organize and analyze its media.

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