Galaxy of Heroes and FIFA Mobile from Ruify's blog

However, EA's cellular company has struggled to FIFA Mobile Coins rise in the past few decades. Mobile reservations, excluding accreditation revenue, dropped 10% in fiscal 2020, that tracked a 13% decline the year before.The cellular section has played well during the previous year with strong results from Star Wars: Galaxy of Heroes and FIFA Mobile, however as a team, EA's mobile games have been underperforming a market that's increasing at elevated double-digit prices.

Meanwhile, Glu Mobile is steadily growing into a top mobile game manufacturer, driven by strong results from its top three franchises -- Design Home, Tap Sports Baseball, along with Covet Fashion.

With the addition of Glu Mobile, EA is going to have big and growing mobile company generating $1.32 billion in bookings. That includes over 100 million monthly players on cellular, bringing EA's global hit across console, computers, and mobile platforms to 430 million players.

There are lots of synergies between both of these game producers. Glu Mobile's group, led by former Electronic Arts veteran Nick Earl, has shown quite adept at producing, testing, and launching titles across several genres, such as role-playing, sports, and lifestyle games. EA's specialty is designing sports matches under its EA Sports label, however Glu Mobile has also demonstrated it can always grow a cellular sports business.

A deep freezer of new games.The development pipeline at Glu Mobile looks very promising. It has new titles set to start soon, including Tap Sports Fishing, Deer Hunter World, and an upgraded version of Harness Sports Baseball for its 2021 season. EA intends to deliver Tap Baseball to fresh nations with its own licensing expertise from EA Sports.There can also be Table & fresh, a brand new lifestyle game, in addition to a variety of hyper-casual games starting from Glu's Crowdstar studio. What is more, Glu Mobile may bring fresh ideas to EA about how to cheap FUT Coins decorate certain names. The company reported seeing positive early results from this initiative on the very last earnings call.

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